'Microsoft Surface is not a business' says Former Windows Phone GM Charlie Kindel

Microsoft Surface

"Microsoft is not, and never will exist, a hardware company." That's according to Charlie Kindel, former Windows Phone Full general Manager, who spoke at an upshot at ThinkSpace in Redmond last night. Referring to Microsoft's Surface family of tablets, Kindel notes that sales will be a small fraction of its business concern in the PC manufacture as a whole. But didn't we already know this?

Kindel continues to explain that information technology's the 'North Star' for the residue of the manufacture. In essence, Microsoft is creating the Surface tablets to show OEMs and the competition what can be achieved through innovation and bonny blueprint. The software giant announced the Surface tablets dorsum in June. Both an Intel and ARM version will exist made bachelor to suit different consumer requirements.

"That is why Microsoft is edifice Surface. They are not building Surface to be a business. They are building it for the aforementioned reason they congenital the Microsoft Store. Think of it as a marketing expense. Information technology shows the residual of the manufacture what is possible and how to practice it right."

Sony Xperia Tablet S

Sony has since unveiled the new Xperia Tablet S, which nosotros took a expect at non so long agone for the shut resemblance of the Microsoft Surface. The visitor has obviously taken a expect at Microsoft Surface and practical some features such equally the unique encompass / keyboard. The major difference between the Surface and Xperia Tablet S is the latter is running Android and not a version of Windows 8.

Kindel even went on to state he has advised his wife to hold off on purchasing an iPad until she has had the opportunity to experience what Microsoft is developing with both Windows and the Surface tablet. You tin check out Kindel's presentation slides and an archived video on his weblog.

Source: GeekWire